New product development
From idea to marketable product
Do you have an idea for a new product and want to develop it into a professional, market-ready product? Through our new product development service, we help turn your idea into a concrete, tested product. We combine a strong technical foundation with a personal approach, working closely with you to test, refine and translate ideas into practical solutions.
We support you with product development
A strong product does not happen by itself. It requires testing, experimentation and continuous refinement. That is why we see product development as a collaborative process. We combine your ideas and brand vision with our expertise in product development and production. Step by step, we develop the optimal formulation, taking into account taste, ingredients, shelf life and technical feasibility. Where necessary, we involve specialised partners from our network. Because we have our own production facility, we can not only develop products, but also manufacture and scale them. Together, we create a product that fits your brand and is ready for professional production.
Concept development
We develop your idea into a clear product concept, including defined parameters for scope, planning and budget.
Recipe development
Together, we develop and optimise the initial recipe.
Test batches and fine-tuning
We produce small test batches and refine the product together.
Production process development
We translate the recipe into an efficient and scalable production process.
Ingredients & packaging
We select suitable ingredients and packaging that match your product concept.
Quality & Food Safety
We ensure compliance with all relevant legal and regulatory requirements.
Scaling up to production
From the initial recipe to large-scale production, without compromising on quality.
Preparing for market launch
Getting your new product ready for launch
Why Holland Special Foods?
Personal collaboration
Direct contact, short communication lines, and a dedicated partner who works with you every step of the way.
Specialist in complex projects
We transform complex, non-standard product concepts into scalable, production-ready products.
Innovation
Continuous development of new recipes and production methods to create a lasting competitive advantage.
Flexible batch sizes
From pilot batches to large-scale production, we combine flexible batch sizes with the efficiency and economies of scale of a professional production facility.
Specialising in long-life products
Within our product development, we focus on long-life food products in glass packaging. Glass protects the taste and quality of products and contributes to a sustainable food chain.
How we helped NO WASTE ARMY
Giving 12,200 kg of surplus pumpkin a second life
No Waste army
Working with No Waste Army, we immediately got to work in the kitchen and production facility. We explored different possibilities, developed the first recipes and tested small batches to optimise taste, texture and quality. This process allowed us to respond quickly and refine the recipes until they were ready for larger-scale production.Read the full case
Dutch 
English 
German